photographer chris lawrence: WTF!! Bad Photography Business Practices

photographer chris lawrence: WTF!! Bad Photography Business Practices: WTF!! I receive a lot of email, I do not always look everone immediately. So this morning with that daily dose of Lavazza(damn good stu...

One Triiibe, One Vision - Hasselblad Spotlight

When National Geographic photographer Cary Wolinsky met up with seasoned performance artists Alicia, Kelly and Sara Casilio the result was TRIIIBE, a collection of inspired collaborative work. Throughout a career that saw him work actively for National Geographic for just shy of 35 years Cary Wolinsky earned himself a reputation for shooting pictures that went way beyond conventional reportage. As his projects became more conceptual, he began creating images that required pre-visualisation and orchestration. His skill at realising these concepts was to be put to a different use once he retired from National Geographic in 2005. One day he was attending a retirement party being held in honour of George Greenamyer, a public sculptor who worked at the Massachusetts College of Art, and he was struck by the extraordinary contribution of two of the attendees. "George is bearded, a bit portly, balding a little and always wears dungarees," says Cary. "Two of the Casilio sisters, who are triplets, arrived dressed exactly as George. I was struck by this and wanted to find out more about them, and when I learned that all three of them were guerrilla performance artists I asked them if they would like to try working on some photographs together. "We discovered that although we could film their street performances effectively, the same work did not translate into a dramatic still photograph. So together we hit the drawing board and began creating ideas that became 'performances' designed specifically for the camera, effectively a collision of performance and photography." Together with other collaborators 'TRIIIBE' was formed, and the team worked on a series of images that explored the idea of identity. The decision was made early on to produce prints that were colossal in size, and it became clear to Cary that his regular 35mm-style DSLRs were not going to be able to produce files that could stand enlargements up to five metres wide. "After testing several cameras for our projects we choose to use a Hasselblad for our TRIIIBE photographs because of the extraordinary resolution and colour depth we are able to achieve when making these large prints," says Cary. "I was able to buy a second hand H3DII-31 and 80mm lens from someone who had only ever shot around 100 frames with it and the Hasselblad technical team enthusiastically helped us with problem solving when deadline pressures were looming. The results were fantastic, and even when you walk right up to the prints you can't believe the quality". A recent project undertaken by TRIIIBE saw them asked to put on an exhibition at the 808 Gallery in Boston, an 11,000 square foot venue run by Boston University that formally had been a Cadillac showroom. Huge windows faced out onto the street, and it gave TRIIIBE the opportunity to think big, and they rose to the challenge by creating a series of seven triptychs entitled 'In Search of Eden: A Work in Progress.' Seen in the flesh they were remarkable pieces that dominated the space. Set up like altarpieces, the triptychs had the feel of medieval artworks, deliberately echoing the religious imagery of the time but bringing things up to date with modern intrusions such as computer cables and fast food containers. The show was a sensation and led to TRIIIBE being asked to exhibit their work at the Dodge Gallery in New York, where their images caught the imagination of private collectors. Following their success there the group is now looking to exhibit in Europe and Asia. original post: http://www.hasselbladbulletin.com/uk/oct-2011/spotlight/triiibe.aspx

Happy Birthday Jaime!!

I want send out a big HAPPY BIRTHDAY!! to Jaime van der Goes @ www.VANDERproductions.com

Hasselblad Bulletin

Hasselblad Management looks to the future following aquisition.


It seems that the video from Hasselblad is protected and we are unable to share it with you, please click here to see this wonderful video of Hasselblad History.

The news that Hasselblad had been acquired by Ventizz Capital Fund IV, LP earlier this year alarmed some who feared that the move would serve to undermine the company's considerable achievements in the high tech industry sector. However Hasselblad Chairman and CEO Dr. Larry Hansen has made it clear that it's very much business as usual and that far from weakening the company the move will serve to make Hasselblad an even stronger and more resilient player in what is a very challenging market.

"Hasselblad is a sound legacy company with a very keen eye on its future," he says. "Ventizz has seen an opportunity to acquire a key player in the global imaging business and is well-placed to provide fresh funding for R&D and growth both in the current sector and in new areas."

Following confirmation of the move Hasselblad has stated that it is now planning a rapid expansion of cutting edge capture products and is looking to target new imaging markets. It all adds to the reputation of a company that can point to a long list of landmark achievements that have helped to redefine the tools that the modern professional photographer has at their disposal. 

The range of achievements includes the unique Tilt-and-Shift adaptor, the H4D camera family offering innovative True Focus functionality, the ultra-high-resolution Multi-Shot H4D-200MS and special models such as the H4D-40 'Ferrari' and Stainless Steel Editions. All those and the development of the highly rated Phocus software including the Phocus Mobile App and Phocus Quick are celebrated in a new corporate video that has just been released, and which is available to view here for the first time.

The video tells the story of a company that for more then 50 years has been the undisputable leader in its field, offering the most complete system available for professionals and photo-enthusiasts. As well as producing a full range of high-end cameras Hasselblad has also shown technological leadership by developing a comprehensive line-up of lens shutter lenses to give the advanced photographer the wide choice of tools that they need. The message coming across is clear: along with a past to be proud of the truly exciting news is that there is plenty more still to come, especially now that the future of the company has been energized.

"The future for Hasselblad and its customers is bright," declares Dr. Hansen. "We already work closely with various partners, including Fujifilm, Adobe, Ferrari, SanDisk and broncolor, and in the coming months and years we will be seeking to further develop our industry collaboration program.

"We will of course continue to extend the medium format business as well, for example by developing medium format cameras for new applications. We have already made a big step into this direction by launching the new Special Applications Department in January 2011. We are striving to reach an even broader audience in the medium format business and to offer new solutions to customers."

Dr. Hansen is also convinced that Hasselblad will not lose its status as a quality brand in its drive to reach a wider market. "Hasselblad will always stand for top quality and top technology and therefore will remain positioned at the top level within the price range of a product group," he says. "Hasselblad will always be a prestige brand no matter what field of business we are in.

"To summarize, it can be said that Hasselblad's assets and Ventizz's competence are a perfect match."

Exciting times indeed and the future looks bright for all of those who cherish the Hasselblad brand.

Behind the Scenes Trailer - Pistidda Single Speed - Fall 2011

Behind the Scenes Trailer

COMING SOON Fall 2011!!

Photographer Chris Lawrence

presents Trailer of behind the scenes video of Pistidda Single Speed. Photographer Chris Lawrence has recently been in Cagliari, Italy to shoot the new campaign for Pistidda Bicycles. Pistidda hand makes carbon fiber racing bikes, who has now gone back to making steal frames. Pistidda has hired Chris to create a advertising campaign revolved around the Single Speed Culture that is growing through out europe, a culture that arrives from the streets of New York City, who is famous for it's bike messengers.

Producer/Agent Italy: Giorgia Fadda - Remedios productions
Producer/Agent Holland & Spain: Jaime van der Goes - VANDER productions
Photographer assistants: Alessandro Mugia, Davide Sionis, Roberto Cadeddu
Make-up Artist: Manuela Fiori
Hair styling: Maria Giovanna Anedda
Wardrobe stylist: Silvia Schirru
Videographer: Roberto Cadeddu

Models: Andrea Deiana, Eleonora boi, Stefania Barbarossa, Viola Vistosu, Giulio Peddis

Client: Pistidda Bicycle Company www.pistidda.com

Locations Cagliari, Italy:

Thotel

Via dei Giudicati 66, Cagliari

www.thotel.it

Donne Concept Store
Via Sulis 30, Cagliari

www.donneconceptstore.com

Mediateca del Mediterraneo
Via Mameli 164, Cagliari

Photographer Chris Lawrence featured in the Sardegna Quotidiano

The SET all Sardinian professionals,

only the photographer is made ​​in the USA.

by: Massimiliano Lasio

Shh, there is a "photoshoot". And the road is blocked. But who whispers with the little finger over his mouth, in a surreal atmosphere of silence and bass, not a policeman. Fioraie prevent access to cars. Bicycles lying on the staircase that leads from Via San Giovanni Sulis being. Mirrors, lights, cables, boxes of makeup. Two or three photographers stationed, a watch and tripped on. Try to figure out who is the boss and who is the assistant. The luxury shops of what has become a kind of 5th avenue of Cagliari, back and forth, positioning the camera for shooting, and boys and girls in shorts and sneakers that look like a photocopy of the New York hipster. "He's Chris" indicates Giorgia Fadda, "I am the producer". He is the renowned American photographer Chris Lawrence. Who works between Madrid, Milan and London, in his curriculum clients such as Nike and Coca-Cola. As you approach turns out to be little more than a boy. Chris is the only non-Sardinia, the only one of an entire crew that is preparing a photo shoot for the advertising of a product that also made in Sardinia: Pistidda bikes (the ones who rides those who practice sustainable mobility bikesharing). The idea is to put on a team that can provide all the resources and expertise for those who choose Sardinia as the location for advertising campaigns for a spot or for a "photoshoot", indeed. Even male and female models, all Sardinians. Chris is from South Carolina, nasal voice and splendid italiano.Chris went the Art institute twenty years ago in Oristano, another sardinian city north of Cagliari.

SET IN VIA SULIS now Sardinia won't be forgotten. "When I was offered to do this campaign," he says between the first and the second shot, which seems close, however, one to three hours have passed from the first and the second shot, "for me it is a pleasure. I have no prejudices for whom I work for. Now for some time my life is jump on an airplane, tomorrow shooting somewhere far from home. The opportunity to work here in Cagliari, however, was too tempting". What then he said, is that he also came for other reasons, his passion for cycling, for the sun, for friends. And from Madrid, where he lives, is no longer a promblem to catch a plane. Giorgia has eyes everywhere. She comes and goes, speaks to Chris through the walkie-talkie, enter the clothing shop, talk to the "stylist". She has a degree in languages ​​and a job that was invented almost by itself, she is a local landmark for national and international productions. She has worked with the agency Leo Burnett for Maserati, and followed a number of productions in Sardinia for Mercedes Benz, Volkswagen, Honda Motors.

The stylist is Schirru Silvia, make-up artist is Manuela Fiori, flanked by young Claudia Loi. Roberto Cadeddu is in charge of production for the creation of photos and video for the "behind the scenes". The photographer assistants are Davide Sionis and Alessandro Murgia. A team of young creative professionals, back on the island after a period of emigration or the fruit of the native unrest. The locations chosen in Cagliari apart from Via Sulis, are the Parco della Musica, the Mediatech of the Mediterranean, the THotel. "We'd like to show a city that has nothing to envy of European capitals," gloats Giorgia. The customer is Pistidda, makes a city bike. There is also commits himself, Gianni, a former cyclist. He has created a line leading from the city of "photo - shoot", we know that it is. "The idea that I would like to convey - Lawrence explains - is the use of bicycles as a glamorous accessory for mobility in cities." He wanted to work only with local talent and industry professionals. From the visionary, in Sardinia competitive productions can be realized as those in London and Milan. Meanwhile, it is almost time for the second shot. Difficult to understand how much time it takes to create a set. For one shot, you wait, you wait, it is prepared. We are impatient, especially those not directly involved. Everything for the perfect moment. The shot. The giant reflector on the right side of the window, the studo lights corrects the distortions of natural light, the model has had her make up retouched and dressed. The accessories have been carefully positioned. Chris kneels. All properties. You hear the click. And a sigh of relief.

Shh, c’è un “photoshoot ”. E la strada è bloccata». Ma chi lo sussurra col ditino sul naso, in un’atmosfera surreale di silenzi e di toni bassi, non è un vigile urbano. Fioraie impediscono l’accesso alle auto. Biciclette adagiate sullo scalone che da via san Giovanni porta in via Sulis. Specchi, fari, cavi, cassette del trucco. Due o tre fotografi appostati, uno guarda e sgambetta via. Vai a capire chi è il boss e chi è l’assistente. Dai negozi lussuosi di quella che è diventata una specie di via Monte Napoleone cagliaritana, un andirivieni di commessi, in tiro, e di ragazzi e ragazze in shorts e sneaker che paiono la fotocopia degli hipster newyorkesi. «Chris è lui», indica Giorgia Fadda. «Sono la produttrice ». Lui è il celebre fotografo americano Chris Lawrence. Ha lavorato tra Madrid, Milano e Londra, nel suo curriculum clienti come Nike e Coca Cola. Man mano che si avvicina si rivela poco più che un ragazzo. È l’unico non sardo, l’unico di un’intera troupe che sta allestendo un set fotografico per la pubblicità di un prodotto anche questo made in Sardinia: le bici Pistidda (quelle che cavalca chi pratica la mobilità sostenibile del bikesharing). L’idea è metter su un team capace di fornire tutti i mezzi e le professionalità per chi sceglie la Sardegna come location per campagne pubbliciarie, per uno spot, per un “photoshoot ”, appunto. Anche modelli e modelle, tutti sardi. Chris viene dal South Carolina, voce nasale e splendido italiano.Vent’anni fa, galeotta Intercultura, finì a Oristano.

IL SET IN VIA SULIS Da allora la Sardegna non se la dimentica più. «Quando mi hanno offerto di fare questa campagna», racconta fra il primo e il secondo scatto, che sembrano vicini ma fra l’uno e l’altro sono passate tre ore, «per me è stato un doppio piacere. Lavoro ovunque mi chiamino. Per me la vita è prendere un aereo. L’opportunità di lavorare qui a Cagliari però era troppo ghiotta». Che poi lui racconta di venirci per altri motivi, per la bici, la sua passione, per il sole, per gli amici. E che da Madrid, dove vive, non è più proibitivo prendere un aereo. Giorgia ha gli occhi dappertutto. Va, viene, sussurra all’orecchio di Chris, entra nel negozio di abbigliamento, parla con la “stylist ”. Laurea in Lingue e un lavoro che praticamente si è inventata da sola, è punto di riferimento locale per produzioni nazionali e internazionali. Ha lavorato con l’agenzia Leo Burnett per Maserati e seguito alcune produzioni in Sardegna per Mercedes Benz, Volkswagen, Honda Motors.

La stylist è Silvia Schirru, il make up è curato da Manuela Fiori, affiancata dalla giovane Claudia Loi. Roberto Cadeddu cura tutte le fasi della produzione per la creazione difoto e video “behind the scenes”. Gli assistenti di Chris sono i fotografi Davide Sionis ed Alessandro Murgia. Un’equipe di baby-professionalità e di creativi, di ritorno nell’Isola dopo un periodo di emigrazione o frutto del fermento autoctono. Le location cagliaritane prescelte, oltre via Sulis, sono il Parco della Musica, la Mediateca del Mediterraneo, il THotel. «Ci piacerebbe mostrare una città che non abbia nulla da invidiare alle capitali europee», gongola Giorgia. Il cliente è Pistidda, fa bici da città. C’è anche il committende in persona, Gianni, ex ciclista. Ha creato una linea da città protagonista del “photo - shoot”, ormai si sa cos’è. «L’idea che vorrei trasmettere - spiega Lawrence - è l’

utilizzo di biciclette come accessorio glamour per la mobilità in città ». Ha voluto lavorare solamente con talenti e manodopera locale. Da innamorato visionario è certo che in Sardegna si possano realizzare produzioni competitive con quelle di Londra e Milano. Frattanto, è quasi il momento del secondo scatto. Difficile capire quanto si dilati il tempo su un set. Per un’inquadratura, si aspetta, si dispone, si allestisce. Ci si spazientisce, specie chi non è direttamente coinvolto. Tutto per quell’atti - mo. Lo scatto. Lo specchio è nell’angolatura giusta, al di qua della vertina, il faro corregge le storture della luce naturale, la modella è stata truccata, vestita. Gli accessori sono stati accuratamente posizionati. Chris si inginocchia. Tutti immobili. Si sente il clic. E un sospiro di sollievo.

photography work work work work, summer months without doing a paid shoot, and 3 big photo shoots all at the same time!!!

photography work work work work, summer months without doing a paid shoot, and 3 big photo shoots all at the same time!!!

i am so excited i have all this new material, that i CAN NOT share until the campaign launch!!! i have been doing an average of 3 on location(diferent locations) shoots a week and will be doing so for the next couple of weeks.

ANY WAY here is a taste of something new!! it is not an ad campaign but this really cool panoramic that i took today from my bedroom window. i shot 7 vertical images with my hasselblad 700MB panoramic.

photographer chris lawrence: We have no budget for photos

photographer chris lawrence: We have no budget for photos: This is beautiful!!! Thanks Tony by photographer Tony Sleep I receive an average of 2 proposals a week from people who have "no budget" ...

Wesley Sneijder for Nike by Chris Lawrence photographer & VANDER productions

Wesley Sneijder (Inter di Milan) & Klaas-Jan Huntelaar (A.C. Milan), Campaign for NIKE photographed by Chris Lawrence in Milan, Italy.

Photographer: Chris Lawrence
Assistance: Vincent Urbani
All photographers represented by VANDER Production

Make Up & Hair: Sheila Serrano
Styling: Giulia Rebora
Studio: Baobab Studio - Milan
Production assistance: Alessandra Sacà
Producter/Agent: Jaime van der Goes

ClIENT: NIKE Netherlands
Responsable client: Stephan Lub
Campaign: T90, Dutch National Team Sportskit, Sportswear

Players of Dutch National Soccer Team:
Wesley Sneijder (Inter Milan)
Klaas-Jan Huntelaar (A.C. Milan)

Photographer Chris Lawrence

i love my Hassleblad series is a series of photographs that i have photographed with my Hassleblad H2 & Phase One P25 digital back all over Italy, Spain, USA...

enjoy!!

Hassleblad H2 with PhaseOne P25 digital back, Hassleblad HC 3,5/50 mm-II lens, HVM viewfinder
(I find easier to photograph people with this viewfinder)

ISO 200 1/80 - f 3,5

Location: San Sperate, Sardinia, Italy

HASSELBLAD, There are no short-cuts to quality.

There are no short-cuts to quality. And there is no quick way to achieve perfection. We at Hasselblad realized these simple truths over 50 years ago. Realized that the final quality of a photographic image is a direct result of the quality of every component that goes into the product that produces it. Quality throughout was the cornerstone.
And for over half a century now, we have worked hard to produce products that reflect this. Each and every Hasselblad item reflects our dedication to these principles. So whether it’s the timeless, all-mechanical V System, the professional level digital products, or the H System with its advanced electronics, there’s always a Hasselblad product to suit your particular needs.
Today’s products designed for tomorrow
Whether it is cutting edge digital or more traditional analogue solutions, Hasselblad can supply the requirements, at a professional level to meet professional demands. Our products are constantly evolving, constantly being further developed and refined. But some things in the Hasselblad world never change. Which explains why our products have such an unrivalled reputation for supreme image quality, versatility, unfailing reliability, and obsolescence-proof engineering. Simply put, we make the best photographic products we can so that you can take the best pictures you can.
When we design a camera system, for example, we always think long-term. That’s why Hasselblad cameras and accessories are based on a unique modular design, resulting in an unmatched level of compatibility within each system.
For example, H cameras can take advantage of the latest firmware upgrades so they are always up to date. Lenses from twenty years ago can be used directly on today’s V cameras and even on H cameras with an adapter. No need to start from scratch. Some of the digital backs are adaptable for use with other camera makes too. Versatility has always been one of the pillars in the Hasselblad philosophy. We know there are all sorts of different photographers. Hasselblad equipment allows the photographer to confidently choose a specific configuration that best matches their specific requirements.
Quality in every detail
A chain is only as strong as its weakest link. We are aware that each component plays its part in contributing to the final image quality and even workday experience. And by component we mean not only nuts and bolts but also softer aspects, for example, digital workflow solutions integral to FlexColor. Poor quality in will invariably lead to poor quality out.
Today’s Hasselblad products and solutions represent the sum total of over half a century’s experience and devotion to the art of photography and a perfect blend of technology and tradition. They are products that we are proud to make and proud to sell.
Cameras we know you will be proud to own for many years to come.

quoted from

Daniele Barraco brightens up Hasselblad Studio

The Hasselblad Studio, conveniently situated in central London, was the ideal place for Italian photographer Daniele Barraco and his beloved H4D-40 to meet up with the legendary Sir Tom Jones.

"Honestly, I had imagined Sir Tom Jones as a person would be rather bashful and reserved," says Italian photographer Daniele Barraco of his meeting with the legendary Welsh singer at the Hasselblad Studio in London. "However, I was surprised to meet someone who had such great charm and humility. He even performed a few dance steps to a reggae song that was playing in the studio."

Barraco chose his regular kit for the shoot, a Hasselblad H4D-40 with 120mm, 80mm and 50mm lenses, and he worked with his favourite Rembrandt lighting, a technique that guarantees the photographer technically impeccable results despite working conditions that are often complex. It's not unusual for Barraco to find himself shooting against the clock backstage or in hotel suites prior to concerts or important interviews and yet still being expected to come away with images that have great emotional impact. The pressure of working in this way has allowed him to perfect the skill of getting the shots he wants quickly.

"When you're fast everyone is happier and when they see the result that I've managed to obtain in such a short time they are often speechless," he says. Barraco's ability to work at speed meant that even though he only had around 20 minutes to take his picture of Tom Jones he was able to get what he wanted and still have time for a relaxed cup of tea and a cookie with the singer at the end of the session before he had to go.

For Daniele, much of the success of this shoot was down to being able to work in the Hasselblad Studio, which is centrally located in the district of Hoxton in London. The venue has first class technical back up and is fully equipped with lighting, backdrops, changing facilities and rest areas. "I have worked in many photographic studios around Europe and have never found a place so well organized and managed by people who have been so helpful and friendly and yet so highly professional," he says.

Barraco is no stranger to photographing famous names. Amongst the stars who have been in front of his camera are Christopher Walken (see video), James Blunt, Dee Dee Bridgewater, Brian Molko of Placebo, Maceo Parker, Pierfrancesco Favino, Eugenio Finardi and many others, and he also photographs 'ordinary people' that he finds interesting. "I love photographing people," he says. "I love their eyes, their skin and the wrinkles of a face, and my photographs are produced in a very democratic way." No matter who they might be, famous or not, all of Barraco's subjects are treated equally, both to ensure consistency of style and also because people are always the undisputed protagonists in the photographer's eyes.

"The photographic portrait for me is tied to the feelings and the interaction between the subject and the photographer," he says. "It's a silent language recognized by both that, if in tune, can make the shoot really special. It's a kind of mutual respect for one common goal".

From about a year Daniele has used Hasselblad cameras and in his opinion there is nothing better in terms of quality, construction, technology and pure aesthetics. His current camera is an H4D-40, and he's been particularly impressed with the True Focus technology that it boasts. "I would feel lost not having this camera around," he says. "It's the perfect tool and if I didn't have it with me it would miss all the fun!"



ABOUT
Daniele Barraco was born in Italy and travelled throughout Europe for years as a musician in a band. While music might have been the way he first expressed himself artistically, from an early age photography also had a big influence. In particular he was attracted to people's faces and the stories that might lie behind the billboards and magazine covers.

Inspired by his experiences in the darkroom and the purchase of his first SLR at the age of twenty, he eventually decided to devote himself entirely to photography and to pursue a career as a professional once he had completed his commitments with his band. Today he likes to call himself a "Webtaught," one of the first photographers to emerge from a culture of shared Internet information.

Barraco prefers to produce black and white portraits because, for him, this represents the origin and essence of photography. He also feels it's the approach that has the maximum power to convey emotion. His portraits are characterized by a strong visual impact and a classic sense of composition. Because of these qualities he is in huge demand from celebrities who are just desperate to be immortalized by the photographer and, of course, his trusty Hasselblad!

www.danielebarraco.com

chris lawrence photographer: Wesley Sneijder servizio fotografico by Chris Lawr...

chris lawrence photographer: Wesley Sneijder servizio fotografico by Chris Lawr...: i have no idea who the blogger is, but what the hell, THANKS for the free PR on my Wesley Sneijder for Nike T90 advertising campaign in Mila...

Digital Workflow with Martin Evening

Following the success of his first seminar at the Hasselblad Studio in June 2011, Martin Evening, one of the world’s leading experts on Photoshop and digital imaging, is back to host another exclusive ‘bespoke-style’ Digital Workflow training day at the new Hasselblad Studio in Hoxton, north London on Friday 2nd September 2011. The London-based advertising/fashion photographer, international lecturer and author of a number of best-selling books on Photoshop and digital imaging (including the best-seller Adobe Photoshop CS5 for photographers), will offer delegates the opportunity to bring in their own RAW files for review, advice and adjustment as part of the full day agenda. Martin says: “Again, this will be a very special event for a limited number of photographers. I will be talking about key controls in Camera Raw/Lightroom for raw images and how to make the most of them. I plan a separate session on maximising sharpness and noise reduction controls – and an extended ‘up close and personal’ time for problem solving using delegates’ own photographs. I know from experience that photographers really like to learn how they might process their work in a different way. And the true versatility of CS5 will be underlined within this personalised training event.”

Location: Hasselblad Studio, London
Date: 02.09.2011
Duration: 9.30am to 6pm
Price: £250 + VAT
WEB: BOOK A PLACE

Hasselblad Xcursion Colorado Springs Balloon Classic

When you first witness the beauty of hundreds of hot air balloons rising slowly into the morning sky, it is not hard to understand why so many come to Colorado Springs to experience the Balloon Classic each year. So many colors and patterns, shapes and sizes, the perfect ingredients to capture the perfect photograph. Now imagine that perfect photograph captured with the superior quality and technology of Hasselblad! Your instructors will be world renowned panoramic photographer, Peter Lorber, post-production specialist Courtenay Gilbert and photographic location field guide, photographer Greg D’Haenens. They will teach you tips, techniques and trade secrets. This is a 4-day/5-night workshop featuring the Hasselblad H4D digital camera system.

Location: Colorado Springs, CO
Date: 31.08.2011
Duration: 31.08. - 04.09.2011
Price: $3450

chris lawrence photographer: Behind the scenes NIKE, Rafael van der Vaart, Lond...

chris lawrence photographer: Behind the scenes NIKE, Rafael van der Vaart, Lond...

Hasselblad Launches the New H4D-200MS

Press Release:


Hasselblad has announced a camera capable of producing 200MP images based on shifting its 50MP sensor. The H4D-200MS uses an extension of the company's sensor-shift, multi-shot (MS) technology to create a 200 megapixel file from six images taken at slight offsets. It can also use the four-shot mode used by the H4D-50MS that shifts the sensor by one pixel in each direction to capture all colors at each position. The latest approach adds 1/2pixel offsets to increase the captured resolution to 200MP. The H4D-200MS is available for €32,000 or as a €7,000 factory-return upgrade for H4D-50MS owners.






Hasselblad's latest multi-shot camera, which delivers unprecedented 200 megapixel files, is
currently shipping. Upgrades for H4D-50MS cameras are also available.

After careful testing for stability and color accuracy, the H4D-200MS - first announced at Photokina
last September - is now available. Based on the H4D-50MS platform, the new camera is capable of
creating 200 megapixel files for the ultimate in resolution.

Since 2000, Hasselblad has continuously developed its multi-shot technology. In 2008, the company
announced the first integrated multi-shot camera—the H3DII-39MS—which was followed more recently by the H4D-50MS. As a further development of the H4D-50MS technology, the H4D-200MS utilizes Hasselblad's patented piezo frame module, which now captures 6 shots and combines them
into an astounding 200 megapixel file.

Designed for studio photographers whose work requires the ultimate in resolution, extremely fine
details and exact color information, the H4D-200MS is ideal for capturing images of stationary items
such as cars, jewelry, artwork and other high end products where there is no room for compromise
in image quality. In addition to its extended multi-shot capabilities, the H4D-200MS offers standard
multi-shot and single-shot modes as well. Naturally, this extraordinary capture device offers all the
benefits of the H4D family of cameras such as True Focus, Ultra Focus and Digital Lens Correction, to
name just a few.

The H4D-200MS is available now for 32.000 Euro (plus tax). H4D-50MS owners have the option of
upgrading their systems for 7.000 Euro (plus tax) by sending the camera to the factory in Copenhagen,
Denmark. While the camera is being converted, the service team will make sure that the firmware and
hardware is updated to ensure that the piezo modules' strict tolerances, which are necessary for precise
multi-shot capture, are met.

For more information, please visit:

Photographer Chris Lawrence with Rafael van der Vaart in Hasselblad Studio London

CHRIS LAWRENCE is the photographer of the cover picture for Rafael van der Vaart's website and also the latest campaign for the Nike CTR360 football boot now in distribution worldwide.

Photographer: CHRIS LAWRENCE
Backstage photography: Luc Coiffait & Chris Lawrence
Make up & Hair: Sophie von Spreckelsen
Styling: Huma Humayun
Production: VANDER creative management
Production assistance: Resourcz
Studio: Hasselblad Studio - London

Client: NIKE Netherlands
Player: Rafael van der Vaart @ Tottenham Hotspur Football Club
Campaign: CTR360 & Website Rafael van der Vaart