It seems that the video from Hasselblad is protected and we are unable to share it with you, please click here to see this wonderful video of Hasselblad History.
The news that Hasselblad had been acquired by Ventizz Capital
Fund IV, LP earlier this year alarmed some who feared that the move
would serve to undermine the company's considerable achievements in
the high tech industry sector. However Hasselblad Chairman and CEO
Dr. Larry Hansen has made it clear that it's very much business as
usual and that far from weakening the company the move will serve
to make Hasselblad an even stronger and more resilient player in
what is a very challenging market.
"Hasselblad is a sound legacy company with a very keen eye on
its future," he says. "Ventizz has seen an opportunity to acquire a
key player in the global imaging business and is well-placed to
provide fresh funding for R&D and growth both in the current
sector and in new areas."
Following confirmation of the move Hasselblad has stated that it
is now planning a rapid expansion of cutting edge capture products
and is looking to target new imaging markets. It all adds to the
reputation of a company that can point to a long list of landmark
achievements that have helped to redefine the tools that the modern
professional photographer has at their disposal.
The range of achievements includes the unique Tilt-and-Shift
adaptor, the H4D camera family offering innovative True Focus
functionality, the ultra-high-resolution Multi-Shot H4D-200MS and
special models such as the H4D-40 'Ferrari' and Stainless Steel
Editions. All those and the development of the highly rated Phocus
software including the Phocus Mobile App and Phocus Quick are
celebrated in a new corporate video that has just been released,
and which is available to view here for the first time.
The video tells the story of a company that for more then 50
years has been the undisputable leader in its field, offering the
most complete system available for professionals and
photo-enthusiasts. As well as producing a full range of high-end
cameras Hasselblad has also shown technological leadership by
developing a comprehensive line-up of lens shutter lenses to give
the advanced photographer the wide choice of tools that they need.
The message coming across is clear: along with a past to be proud
of the truly exciting news is that there is plenty more still to
come, especially now that the future of the company has been
energized.
"The future for Hasselblad and its customers is bright,"
declares Dr. Hansen. "We already work closely with various
partners, including Fujifilm, Adobe, Ferrari, SanDisk and
broncolor, and in the coming months and years we will be seeking to
further develop our industry collaboration program.
"We will of course continue to extend the medium format business
as well, for example by developing medium format cameras for new
applications. We have already made a big step into this direction
by launching the new Special Applications Department in January
2011. We are striving to reach an even broader audience in the
medium format business and to offer new solutions to
customers."
Dr. Hansen is also convinced that Hasselblad will not lose its
status as a quality brand in its drive to reach a wider market.
"Hasselblad will always stand for top quality and top technology
and therefore will remain positioned at the top level within the
price range of a product group," he says. "Hasselblad will always
be a prestige brand no matter what field of business we are in.
"To summarize, it can be said that Hasselblad's assets and
Ventizz's competence are a perfect match."
Exciting times indeed and the future looks bright for
all of those who cherish the Hasselblad brand.
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